RUDO Non-Alcoholic Beverages:

Packaging Design / Brand Identity / Copywriting

Client: Non-Alcoholic Beverage Company

The Ask: Design the brand identity and packaging for a spicy non-alcoholic beverage produced in Mexico.

Software: Adobe Illustrator and Photoshop

The brand identity draws inspiration from Mexico’s Lucha Libre wrestling, capturing the vibrancy, boldness, and playful spirit of this spicy non-alcoholic beverage. The name RUDO — the rule-breaking villain in Lucha Libre — reflects the rebellious attitude of its audience: people who skip the alcohol but still crave excitement, flavor, and fun.

The RUDO wordmark takes cues from luchador mask forms, while the illustrated mask logo features flame details hinting at its spicy flavor.

A vibrant color palette, inspired by local ingredients, visually celebrates  flavor and the brand's bold energy within the non-alcoholic beverage space.

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